The radio trailer opens with, 'Sooner than you think you'll believe a man can fly'- which is the tag line of the film itself, mixed with the introduction of recognisable theme tune from Superman.
The trailer then entices the audience in by building up tension and expectation for what they will say next, "nothing you have ever seen, heard or imagined, will ever prepare you for this reality, Superman..."
The music fits with narration as when narration pauses the soundtrack is amplified.
The narrator then addresses a target audience directly, 'Superman is now the film' this attracts a fan base that already have a liking for Superman through the comics. As well as addressing a large audience of young people interested in comics and superheroes.
The idea of a modern look and a spectacle is suggested through, 'awesome technology of modern film' this makes it sound new and exciting. As well as it would intrigue an audience thats interested in the effects and visual amazes.
The trailer draws to a close with the Directional information, familiarising the audience with the creators of the film: 'Alexander Salcon presents a Richard Donner production'.
The last information the audience hear is the vital information they need to actually view the film. The narrator says, 'certificate A, now at six west end and selected suburban cinemas'. This leaves the audience with the information they need and is a good marketing technique.
Detailed analysis of the radio trailer for 'Superman'.
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