RESEARCH: JAWS 2 RADIO TRAILER

The trailer open with the recognizable theme tune of Jaws, as this film is a sequel it all ready had a market audience, who will relate to the tune as soon as first heard. This helps to signify genre as the music builds starting off quiet and slow and then building until finally reaching a crescendo. This sets the genre as action and adventure, instantly telling the audience what to expect from the rest of the trailer and film.

 The first section of narrating comes in almost instantaneously with, 'The legend continues'. This tells to the listener that the film is obviously a sequel, it also conveys a genre and theme of action and adventure as the word 'legend' is normally associated with people going on adventures.  The introduction of dialogue taken from the actual film begins around 3 seconds into the trailer, with "That's a shark", this gives the listener a taste of what to expect from the actual film, as well as giving away a few memorable or important moments from the film that would entice an audience in.

The trailer finishes with the narrator telling all the vital information about the film such as where and when it is being shown, 'in the west end and all over London NOW' and the rating it has been appointed, 'certificate A'.

See the trailer here