RESEARCH: SHORT FILM POSTER COLD

Today we researched short film posters for the short films we had previously researched.

• The short film Cold, It was developed by Ryerson University Media Department.

• I found was released straight to Vimeo and so I assumed it did not have a print film poster. After searching for the film poster, I came across the film's twitter page, in which their profile picture seemed to resemble that of a film poster.

• On the films website they have posted a teaser trailer, which gives a quick snippet of the film. It gives a incite into the genre and the style of the film. 

• The poster uses dark blue and green colours, to suggest a sad or dramatic genre and plot. The image is of a city scape, Toronto, where the film is set. The image is not crisp and clear as you would except instead it is foggy and dismal. It appears to have water droplets over it, in order to suggest rain or snow thus reinforcing the title of Cold. The title itself is fairly bold and plain and does not seem to invite the viewer in, this is cleverly done in order to convey the theme and idea of the film. After viewing this poster the viewer is left feeling frosty and ominous.