(dir. Kevin McDonald, 2011) from an artistic and institutional point of view.
- This is an excellent example of a crowd sourced film. It is made from a collection of video clips made by the general public from all around the world, on one single day, 24 July 2010. It shows what people do from sunrise to sunset, featuring every aspect of normal life for many different types of people.
- This film highlights on the trend of consumers as producers. This type of film would not have be able to have been made 10 or so years ago as people did not have the knowledge or the technology to be able to film and contribute there own footage, for a project like this. Film editor Joe Walker said that the film "couldn't have been made without technology. Ten years ago it would've been impossible."
- For Michael Wesch, this illustrates what he calls "Participatory Culture" as he explains in this video.
- This
shorts films distribution methods were fairly unconventional as the
film was put onto YouTube free of charge for everybody to be able to
watch. The film also had conventional P&A film posters on display in
order to advertise it to a larger audience.
- This film illustrates convergence, the coming together of a variety of technologies. And it highlights upon the technological advances of the modern day, that the web 2.0 has allowed. Macdonald explained that YouTube "allowed us to tap into a pre-existing
community of people around the world and to have a means of
distributing information about the film and then receiving people's
'dailies.'
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