CONSTRUCTION: ANOTHER COMPANY IDENT

We decided to create a co production company Ident as during our short film research we found that due to a small budget and not being able to have access to the resources a large budget production has,short films usually have more than one production company. As Aggie was missing during the creation of our first production company Ident she made another one to go with ours. To keep in with the genre and theme of our film she made a Ident which features a monkey popping up all around the screen with the production company name of "Monkey Moves Productions" We felt that this humour full company Ident worked well with our other one and stuck to the codes and conventions of short films. 

CONSTRUCTION: MAKING A COMPANY IDENT

The making process for our company Ident:

• We started by sourcing larger Jenga bricks to act as our "building blocks", We then set up a shooting area in our classroom. We connected the HUE camera to the computer and opened Istop motion. We placed a white sheet of paper down onto the desk in order that nothing would interfere with what we were shooting. We then got a desk lamp and used it to flood light over the set, to ensure a high quality of footage. We started by building up the jenga pieces in rows of three and then taking a screenshot and then repeating this process. After we had built a tall enough tower we then started to take away bricks, and then take a screenshot, eventually the tower started to fall and we were left with the collapsed bricks to finish the animation. After successfully filming this we put the footage onto iMovie, where we started to edit it slightly, and add titles to it. We chose to use a simple and clear white font that would appear at the beginning of the Ident. 

I have made a Animoto to display the making process.



Making our company Ident

Here is the finished product:

EDITING: THE OPENING SCENE

Editing this scene was mostly continuity editing and mixing all the different camera angles and shot types together. We decided to place a non diegetic musical track over the initial tracking shot to make the sequence look as if it were a dream sequence. We wanted to show a clear swap of mood between when the girl is in her dream like state, and when she gets knocked down by the guy rushing past her and so we included the diegetic noise of the books hitting the ground, this interrupts the soft music and alters the mood for the audience and the protagonist setting up her first line of dialogue, "why can't real guys be like the men in my stories".

EDITING: THE FINAL SCENE

Today we started editing the final scene to ensure the desired effect on the audience.We wanted an ending to fit with our genre of romance and so following the codes and conventions we had to ensure a happy outcome for the protagonist.

We started by selecting the best footage we had gotten and trimming it down so that one camera shot type flowed and fitted in with the next. For the pan up shot and the two person close up shot we wanted to hold the audience in suspense and so we chose to slow motion the clip, which made the footage look more romantic and effective.

The final bit of editing we did was add non diegetic music over the top of this footage to add to its overall romantic look and suggest to the audience that the protagonist has found love and happiness and all is well in her world just like in her fantasy stories.

CONSTRUCTION: MAKING A WEBSITE,FACEBOOK,TWITTER AND INSTAGRAM PAGE

Our target audience of younger women use social media in every aspect of their lives, making these platforms an obvious source of information about films such as mine. Therefore I have used these platforms to promote our film.

Below is the SLIDESHARE that I made to display the research and work involved with creating a Website, Facebook, Twitter and Instagram page.




Here is the live link to our TWITTER page.


Here is the live link to our FACEBOOK page.


 TWITTER:

 FACEBOOK:

CONSTRUCTION: FEEDBACK

When we invited feedback on the first cut of our finished film, one major criticism was the way that the film started: we went straight into the female protagonist talking to herself as she waked around the library. The issues raised included:

• the voice over comes in rather abruptly
• the context is not yet established
• the audience does not know how they are supposed to 'read' the text, that is, how we should feel towards the girl
• we intend the audience's reading of the text to be in sympathy with the girl (the preferred reading)

So we devised an additional scene to place before the old opening scene, It improves our narrative in a number of ways:

•  Its slows down the opening, to allow the viewer time to take in the setting and situation and work out the context, whilst also giving us time to lead up to the voice over. 
• It positions the protagonist as helpless and unnoticed, when she gets knocked into by a boy.
• It suggests that the girl is looking for love, through the books she is carrying and her daydream like state. 
• It clearly expresses how we want to position the protagonist and our preferred reading.  

PLANNING/CONSTRUCTION:CREATING A MONOLOGUE

Today we created a video of us making a voice over narrative to go over our opening scene of the girl in the library. We started initially by trying to improvise the dialogue, but found this to be ineffective as we were unable to create the right tone and rhythm we wanted for the scene. So we decided to create a script. We watched the scene back and I wrote down a simple script that worked well with the scene. We decided to film this process using photo booth we then used a tool to record the screen so that both us recording and the film playing would be shown together. Amber then edited these two clips together on imovie in order to have the sound match up to the movement. 


Here is the final recording: