RESEARCH: DIRECTORS LABEL AND CINEMA 16

Directors label is a series of DVD's, which include short film's, music videos and video art. It is a series that combines the works of directors Chris Cunningham, Spike Jonze and Michael Gondry and showcases there works.

This is a unique and alternative way from film festivals to commend and show off shorts films. As opposed to film festivals with a DVD an audience is able to watch the film over and over again, and have a physical copy for themselves. This is seen as a better platform for short film directors and proves there work to be of a high standard and quality.

Cinema 16 is another DVD, which director Luke Morris compiled a selection of British, European and American directors work. The DVD sold more than 5,000 copies in the first 12 months showing the huge success and popularity that it had.